About Us
Marketing that finally makes sense for small business owners.
At Marketing Clinic Labs, we help small business owners stop guessing at marketing and start growing with clarity. If you’ve ever felt overwhelmed, unsure where to invest your time, or frustrated that your marketing “just isn’t working,” you’re exactly who we’re here for.
You don’t need more noise, more tools, or more random tactics.
You need clear direction, smart strategy, and someone who can guide you step by step.
That’s what we do best.
Why We Exist
Most small business owners juggle everything—sales, customers, operations, social media, the website… all while trying to figure out marketing on the fly. It’s exhausting.
Marketing Clinic Labs was created to give you something different:
a partner who can diagnose what’s not working, test what will, and scale what brings real results.
Our mission is simple:
Make marketing easy to understand, effective to execute, and aligned with what your business actually needs.
Meet the Founder
I’m Ekaterina Vargas, a marketing strategist and analytics leader with 20+ years of experience helping brands grow using data, digital strategy, and customer insights.
After decades working with major travel and hospitality brands, I realized small businesses deserve the same strategic approach — without big-agency pricing or confusing jargon.
So I created Marketing Clinic Labs to bring enterprise-level strategy to entrepreneurs, solopreneurs, and local businesses who want clarity, confidence, and a partner who genuinely cares.